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Item Details
| Title:
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INTERNATIONAL BUSINESS
TEXT AND CASES |
| By: |
Jill Preston (Editor) |
| Format: |
Paperback |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273601482 |
| ISBN 13: |
9780273601487 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
1 January, 1993 |
| Pages: |
320 |
| Description: |
Identifies certain major issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases, and examines different sized companies operating on a local, regional and global scales. |
| Synopsis: |
A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases and examines a range of different sized companies operating on a local, regional and global scales. |
| Publication: |
UK |
| Imprint: |
Financial Times Prentice Hall |
| Returns: |
Non-returnable |
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