Title:
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IMAGINATION ENGINEERING
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By: |
Brian Clegg, Paul Birch |
Format: |
Paperback |
List price:
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£17.99 |
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ISBN 10: |
0273620649 |
ISBN 13: |
9780273620648 |
Publisher: |
PEARSON EDUCATION LIMITED |
Pub. date: |
3 September, 1996 |
Pages: |
208 |
Description: |
Here is a practical "how to" guide to creativity. Creative mapping is a new way of looking at creativity, putting problem solving and idea generating techniques into a convenient, easy-to-remember framework. This book presents a tool kit of creativity techniques in an innovative style. It covers all stages of the creative problem solving process from identifying a problem to implementing a solution with easy-to-learn and remember techniques. |
Synopsis: |
Creative thinking, creative problem solving and creative idea generation are becoming necessary components of a manager's tool-kit. This book explores creative mapping, a way of looking at creativity that puts problem-solving and idea-generating techniques into an easy-to-remember framework. |
Publication: |
UK |
Imprint: |
Financial Times Prentice Hall |
Returns: |
Returnable |