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Item Details
| Title:
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INTERNATIONAL MARKETING AND EXPORT MANAGEMENT
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| By: |
Jesper Strandskov |
| Format: |
Paperback |
| List price:
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£46.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0273686348 |
| ISBN 13: |
9780273686347 |
| Publisher: |
PEARSON EDUCATION LIMITED |
| Pub. date: |
19 November, 2004 |
| Edition: |
5 Rev ed |
| Pages: |
688 |
| Description: |
Covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a ''how to'' treatment of technical export details. |
| Illustrations: |
col. Illustrations |
| Returns: |
Returnable |
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