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Item Details
| Title:
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MARKETING IN HOSPITALITY AND TOURISM
A CONSUMER FOCUS |
| By: |
Richard Teare, Josef A. Mazanec, Simon Crawford-Welch |
| Format: |
Paperback |
| List price:
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£22.50 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0304328251 |
| ISBN 13: |
9780304328253 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
27 October, 1994 |
| Series: |
Hotel & catering |
| Pages: |
256 |
| Description: |
Sets out to integrate the theory and practice of hospitality and tourism marketing from the perspective of understanding, interpreting and meeting the needs of consumers. Use is made of research-based literature and case studies drawn from a range of international hotel and tourism organizations. |
| Synopsis: |
The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets. |
| Illustrations: |
82ill. |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
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