 |
|
|
Item Details
| Title:
|
BASIC MARKETING
PRINCIPLES AND PRACTICE |
| By: |
Tom Cannon |
| Format: |
Paperback |
| List price:
|
£44.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0304702943 |
| ISBN 13: |
9780304702947 |
| Publisher: |
CENGAGE LEARNING EMEA |
| Pub. date: |
23 July, 1998 |
| Edition: |
5th Revised edition |
| Pages: |
544 |
| Description: |
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, with an appendix on how to manage a marketing project. It seeks to prepare a solid foundation of learning for students of marketing. |
| Synopsis: |
The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses. |
| Illustrations: |
appendices |
| Publication: |
UK |
| Imprint: |
Cengage Learning EMEA |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|