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Item Details
Title:
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MARKETING
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Volume: |
Interactive Text |
By: |
Prof C. Lamb, Joseph Hair, Carl McDaniel |
Format: |
Paperback |
List price:
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£32.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0324271948 |
ISBN 13: |
9780324271942 |
Publisher: |
CENGAGE LEARNING, INC |
Pub. date: |
1 January, 2004 |
Edition: |
7th Revised edition |
Pages: |
752 |
Synopsis: |
Marketing, 7e combines the original textbook with rich multimedia, real-time updates, exercises, self-assessment tests, note-taking tools, and much more. This combination of print and online material provides students with active learning tools and tutorials, and helps instructors shorten preparation time and improve instruction. The Interactive Text offers a complete technology teaching solution that integrates all of the media together in one seamless package { no tassemblyv is required. Marketing, 7e Interactive Text consists of two components: a Print Companion and an Online Companion, seamlessly integrated to provide an easy-to-use teaching and learning experience. The Print Companion is a paperback textbook that includes the core content from the original textbook. All time-sensitive pedagogical features and materials at the end of chapters have been moved from the printed textbook to the Online Companion. The Online Companion provides a dedicated Web site featuring all of the core content from the Print Companion combined with integrated, interactive learning resources, self-assessment tests, note-taking features, and basic course-management tools that enable instructors to create and manage a syllabus, track student self-assessment scores, broadcast notes to students, and send electronic messages to students. |
Publication: |
US |
Imprint: |
South-Western |
Returns: |
Non-returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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