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Item Details
| Title:
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OPERATIONS MANAGEMENT
INTEGRATED GOODS & SERVICES APPROACH,(WITH STUDENT CD-ROM AND MICROSOFT PROJECT) |
| By: |
James R. Evans, David Collier |
| Format: |
Paperback |
| List price:
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£59.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0324360789 |
| ISBN 13: |
9780324360783 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
1 March, 2007 |
| Edition: |
2nd Revised edition |
| Pages: |
850 |
| Description: |
Provides coverage of the topics taught in a modern operations management course. Including relevant service theory and applications, this title presents manufacturing applications and theory where relevant, while placing an emphasis on the integration of the value chain. Its approach addresses OM from a cross-functional perspective. |
| Synopsis: |
This exciting new textbook provides exceptional coverage of the essential topics taught in a modern operations management course. Its highly current coverage includes contemporary and relevant service theory and applications. Appropriate manufacturing applications and theory are included where relevant. The book's modern/strategic approach addresses OM from a cross-functional perspective, which views operations as linked to all other functional areas of an organization, such as marketing and finance. The strategic approach takes into consideration the integration of technology and how it changes the way a firm operates. Recognition of this current trend is the main differentiating factor for this Collier/Evans text. The book provides equal coverage of manufacturing and services theory and applications, while placing an emphasis on the integration of the value chain. |
| Publication: |
US |
| Imprint: |
South-Western |
| Returns: |
Non-returnable |
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