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Item Details
| Title:
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BRANDING
A KEY MARKETING TOOL |
| By: |
John M. Murphy (Editor) |
| Format: |
Hardback |
| List price:
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£132.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0333560760 |
| ISBN 13: |
9780333560761 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
18 November, 1991 |
| Edition: |
2nd Revised edition |
| Pages: |
232 |
| Description: |
The objective of this book is to bring branding into perspective in terms of its value, importance and its role in marketing. It also covers in some detail areas such as licensing, counterfeiting, line extension, the protection and care of brand names and the creation of new brand-names. |
| Synopsis: |
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject. |
| Illustrations: |
biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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