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Item Details
Title:
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PRACTICAL MARKETING PLANNING
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By: |
John Cooper, Peter Lane |
Format: |
Paperback |
List price:
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£51.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0333679083 |
ISBN 13: |
9780333679081 |
Publisher: |
PALGRAVE MACMILLAN |
Pub. date: |
28 April, 1997 |
Pages: |
288 |
Description: |
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan. |
Synopsis: |
This interactive workbook describes the principles and techniques of marketing in a way that business people and students can understand and apply to all business activities. Divided into two sections, Part 1 looks at the principles and components of marketing, the internal and external audits, research, targeting forecasting and communications. Part 2 is an easy to use planning manual which guides the user through the production of a comprehensive marketing plan for a variety of products and sales regions. |
Illustrations: |
tables and line drawings |
Publication: |
UK |
Imprint: |
Palgrave Macmillan |
Returns: |
Returnable |
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