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Item Details
| Title:
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INCLUSIVE BRANDING
THE WHY AND HOW OF A HOLISTIC APPROACH TO BRANDS |
| By: |
Klaus Schmidt, Chris Ludlow |
| Format: |
Hardback |
| List price:
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£59.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0333980794 |
| ISBN 13: |
9780333980798 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
22 October, 2002 |
| Pages: |
224 |
| Description: |
This text focuses on conceptualizing brand identity as an integral part of the whole vision, value and corporate identity of the company or organization reflected in the organizational structure, strategy and culture. It also provides practical tools to help implement this holistic approach. |
| Synopsis: |
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results. |
| Illustrations: |
Illustrations (some col.), 1 port. |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Returnable |
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