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Item Details
| Title:
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SPORT & THE MEDIA
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| By: |
MATTHEW NICHOLSON |
| Format: |
Paperback |
| List price:
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£41.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0367241390 |
| ISBN 13: |
9780367241391 |
| Publisher: |
TAYLOR & FRANCIS |
| Pub. date: |
2 February, 2019 |
| Description: |
Managing the Nexus. Any successful manager in sport must have a clear understanding of how the media works and the skills to manage the communication process. Now in a fully revised second edition, Sport and the Media is the only textbook to combine in-depth analysis of the sport media industry with a clear guide to practical sport media management skills. This updated edition includes a wider range of examples and cases, as well as four completely new chapters covering social media, managing the media, the sports journalist and the role of the sport media manager. A new companion website provides additional teaching and |
| Illustrations: |
NO |
| Returns: |
Returnable |
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