PUBLIC RELATIONS IN PRACTICE by Peter Gummer (Editor), Danny Moss (Editor), Peter Gummer (Foreword) ( 9780415055284 )

Item Details

Title:

PUBLIC RELATIONS IN PRACTICE

By:

Peter Gummer (Editor), Danny Moss (Editor), Peter Gummer (Foreword)

Format:

Hardback

List price:	£44.00
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0415055288

ISBN 13:

9780415055284

Publisher:

CENGAGE LEARNING EMEA

Pub. date:

1 January, 1990

Pages:

240

Description:

This study describes 14 case histories of effective public relations campaigns and examines the strategic thinking that lay behind them. Successful campaigns discussed include British Telecom, Barnardos, Shell UK, Prudential and Ronseal.

Synopsis:

Despite recent international expansion in the public relations industry, PR is still often regarded as peripheral to the overall tasks of a successful organization. Yet a well-executed public relations programme can play a vital and strategic role within many different types of organizations. "Public Relations In Practice" presents a complete picture of PR work, and provides a guide to its use which will be beneficial to senior company executives, as well as to students and practitioners of PR. The book contains 14 case histories of effective PR campaigns and looks at the strategic thinking that lay behind them. Choosing from a wide range of examples - from British Telecom to Barnardos, from Shell UK to the government of Brunei - it illustrates what public relations can offer a company and the variety of strategic uses to which it can be put.

Illustrations:

10 half-tones, 3 diagrams

Publication:

Imprint:

Cengage Learning EMEA

Returns:

Non-returnable

Some other items by this author:

ABSOLUTE ESSENTIALS OF PUBLIC RELATIONS (HB)

PERSPECTIVES ON PUBLIC RELATIONS RESEARCH