TOURISM MARKETING AND MANAGEMENT IN THE CARIBBEAN by Dennis John Gayle (Editor), Jonathan N. Goodrich (Editor) ( 9780415072632 )

Item Details

Title:

TOURISM MARKETING AND MANAGEMENT IN THE CARIBBEAN

By:

Dennis John Gayle (Editor), Jonathan N. Goodrich (Editor)

Format:

Hardback

List price:	£62.99
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

0415072638

ISBN 13:

9780415072632

Publisher:

CENGAGE LEARNING EMEA

Pub. date:

1 January, 1993

Pages:

304

Description:

A comprehensive discussion of tourism in this part of the world. The text begins with an overview of the industry and the role of the Caribbean Tourism Organization and goes on to look at aspects of tourism marketing and management on a region by region basis.

Synopsis:

The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst devoloping countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing importance in policy formation as governments are relying more and more on tourism as a gateway to economic growth and expansion. "Tourism Marketing and Management in the Caribbean" offers a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry, and the role of the Caribbean Tourism Organization. It goes on to look at aspects of tourism marketing and management on a region by region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries highlighted. Discussion of the impact of US and EEC policies on Caribbean tourism provides an important international perspective.

Illustrations:

10 half-tones

Publication:

Imprint:

Cengage Learning EMEA

Returns:

Non-returnable

Some other items by this author:

CARIBBEAN PUBLIC POLICY (PB)

GOVERNANCE IN THE TWENTY-FIRST-CENTURY UNIVERSITY (PB)

GOVERNANCE IN THE TWENTY-FIRST-CENTURY UNIVERSITY: APPROACHES TO EFFECTIVE LEADERSHIP AND STRATEGIC MANAGEMENT