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Item Details
Title: E-ECONOMY
RHETORIC OR BUSINESS REALITY?
By: Leslie Budd, Lisa Harris
Format: Paperback

List price: £27.99
Our price: £27.15
Discount:
3% off
You save: £0.84
ISBN 10: 0415339553
ISBN 13: 9780415339551
Availability: Usually dispatched within 1-3 weeks.
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Publisher: TAYLOR & FRANCIS LTD
Pub. date: 4 November, 2004
Series: Routledge eBusiness
Pages: 248
Description: This rigorous text takes a critical view of the dot-com hype and considers the fundamental realities of the e-economy from a range of business perspectives.
Synopsis: As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format which distinguishes all the volumes in this series, this book provides a thorough critique of the prospects facing businesses in the new economy and will be of interest to anyone studying e-business/commerce.
Illustrations: 6 black & white line drawings
Publication: UK
Imprint: Routledge
Returns: Returnable
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