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Item Details
| Title:
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THE ROUTLEDGE HANDBOOK OF STRATEGIC COMMUNICATION
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| By: |
Derina R. Holtzhausen (Editor), Ansgar Zerfass (Editor) |
| Format: |
Hardback |
| List price:
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£230.00 |
| Our price: |
£207.00 |
| Discount: |
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| You save:
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£23.00 |
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| ISBN 10: |
0415530016 |
| ISBN 13: |
9780415530019 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
18 November, 2014 |
| Pages: |
620 |
| Synopsis: |
The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: * Conceptual foundations, * Institutional and organizational dimensions, * Implementing strategic communication, and * Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience. |
| Illustrations: |
21 black & white tables, 18 black & white halftones, 19 black & white line |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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