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Item Details
| Title:
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THE ROUTLEDGE COMPANION TO NON-MARKET STRATEGY
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| By: |
Thomas C. Lawton (Editor), Tazeeb S. Rajwani (Editor) |
| Format: |
Hardback |
| List price:
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£250.00 |
| Our price: |
£225.00 |
| Discount: |
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| You save:
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£25.00 |
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| ISBN 10: |
0415712319 |
| ISBN 13: |
9780415712316 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
23 April, 2015 |
| Series: |
Routledge Companions in Business, Management and Accounting |
| Pages: |
448 |
| Synopsis: |
It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility. |
| Illustrations: |
37 black & white illustrations, 28 black & white tables, 37 black & white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Returnable |
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