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Item Details
Title:
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STUDENT WORKBOOK TO ACCOMPANY CRISIS COMMUNICATIONS
A CASEBOOK APPROACH |
By: |
Kathleen Fearn-Banks |
Format: |
Paperback |

List price:
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£28.99 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
0415881773 |
ISBN 13: |
9780415881777 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
2 December, 2010 |
Edition: |
4th Revised edition |
Pages: |
128 |
Description: |
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This book reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. |
Synopsis: |
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners. |
Illustrations: |
2 black & white tables |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Returnable |
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