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Item Details
| Title:
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BROKEN WINDOWS, BROKEN BUSINESS
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| By: |
Michael Levine |
| Format: |
Hardback |
| List price:
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£14.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0446576786 |
| ISBN 13: |
9780446576789 |
| Publisher: |
TIME WARNER INTERNATIONAL |
| Pub. date: |
9 November, 2005 |
| Pages: |
176 |
| Description: |
Using corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, the author argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more. |
| Synopsis: |
Social psychologists and law enforcement officials agree: if a window in a building is broken and left in its ruined state, the rest of the windows will soon be shattered, and the neighbourhood will subsequently go downhill. According to business author Michael Levine, this same notion can be applied to the world of business. In "Broken Windows, Broken Business", Levine guides readers through his premise that all big dilemmas in business stem from lack of attention to small details. Using dozens of corporate "broken window" case studies, including McDonald's, K-Mart, Google, JetBlue, and more, he argues that by integrating the solutions to small problems into a much larger plan, the resulting combined solution can stimulate overall business growth-and keep customers coming back for more. |
| Publication: |
US |
| Imprint: |
Time Warner International |
| Returns: |
Returnable |
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