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Item Details
Title: BUTTERFLY ECONOMICS
A NEW GENERAL THEORY OF SOCIAL AND ECONOMIC BEHAVIOR
By: Paul Ormerod
Format: Paperback

List price: £11.99


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ISBN 10: 0465053564
ISBN 13: 9780465053568
Publisher: INGRAM PUBLISHER SERVICES US
Pub. date: 4 January, 2001
Pages: 240
Description: In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
Synopsis: In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.
Publication: US
Imprint: Basic Books
Returns: Non-returnable
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