SMART PACKAGING TECHNOLOGIES FOR FAST MOVING CONSUMER GOODS by Joseph Kerry (Editor), Paul Butler (Editor) ( 9780470028025 )

Item Details

Title:

SMART PACKAGING TECHNOLOGIES FOR FAST MOVING CONSUMER GOODS

By:

Joseph Kerry (Editor), Paul Butler (Editor)

Format:

Hardback

List price:

£156.95

Our price:

£141.26

Discount:

10% off

You save:

£15.69

ISBN 10:

0470028025

ISBN 13:

9780470028025

Availability:

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Stock:

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Publisher:

JOHN WILEY AND SONS LTD

Pub. date:

18 April, 2008

Pages:

356

Description:

Smart Packaging Technologies for Fast Moving Consumer Goods documents the latest developments and applications of smart packaging technologies for the fast moving consumer goods (FMCG) market.

Synopsis:

Smart Packaging Technologies for Fast Moving Consumer Goods approaches the subject of smart packaging from an innovative, thematic perspective: Part 1 looks at smart packaging technologies for food quality and safety Part 2 addresses smart packaging issues for the supply chain Part 3 focuses on smart packaging for brand protection and enhancement Part 4 centres on smart packaging for user convenience. Each chapter starts with a definition of the technology, and proceeds with an analysis of its workings and components before concluding with snapshots of potential applications of the technology. The Editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from the UK, USA, EU and Australasia.

Publication:

Imprint:

Wiley-Blackwell

Returns:

Returnable

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