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Item Details
| Title:
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BRAND VISION
HOW TO ENERGIZE YOUR TEAM TO DRIVE BUSINESS GROWTH |
| By: |
David Taylor |
| Format: |
Hardback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470028351 |
| ISBN 13: |
9780470028353 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 December, 2006 |
| Pages: |
284 |
| Description: |
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. |
| Synopsis: |
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment.Powerful tips, tools and tricks help you start applying the principles to your business today: * Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition * The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' * Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers * Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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