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Item Details
| Title:
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RETURN ON IDEAS
A PRACTICAL GUIDE TO MAKING INNOVATION PAY |
| By: |
David S. Nichols |
| Format: |
Hardback |
| List price:
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£31.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470028572 |
| ISBN 13: |
9780470028575 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
13 April, 2007 |
| Pages: |
280 |
| Description: |
Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive. |
| Synopsis: |
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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