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Item Details
| Title:
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MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS
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| By: |
Tony Curtis |
| Format: |
Paperback |
| List price:
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£50.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470057092 |
| ISBN 13: |
9780470057094 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
7 March, 2008 |
| Pages: |
368 |
| Description: |
Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be a mandatory reading for all engineers who are involved in the design and marketing of products and services. |
| Synopsis: |
Marketing For Engineers, Scientists and Technologists has been written using the author's considerable experience in both teaching marketing and dealing with engineers, scientists and technologists. The book focuses on marketing but will follow CIM developments in adding enough skills to put the marketing into context (i.e. finance for marketing, managing people and project management). |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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