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Item Details
| Title:
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RETAIL BUSINESS KIT FOR DUMMIES
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| By: |
Rick Segel |
| Format: |
Paperback |
| List price:
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£28.99 |
| Our price: |
£21.16 |
| Discount: |
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| You save:
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£7.83 |
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| ISBN 10: |
0470293306 |
| ISBN 13: |
9780470293300 |
| Availability: |
Usually dispatched within 1-2 days.
 Delivery
rates
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| Stock: |
Currently 2 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 September, 2008 |
| Edition: |
2nd Revised edition |
| Pages: |
408 |
| Description: |
Whether you're a novice or a seasoned retail entrepreneur, this title shows you how to start and run your business in retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. |
| Synopsis: |
Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You'll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty.Discover how to: * Launch a successful independent retail business * Create a Web site that shines * Connect with customers and increase sales * Handle legal and accounting issues * Design stores that really work * Practice the 10 keys to retail selling * Use management practices proven in the trenches * Make visual merchandising work for you Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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