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Item Details
| Title:
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THE MARKETING ACCOUNTABILITY IMPERATIVE
DRIVING SUPERIOR RETURNS ON MARKETING INVESTMENTS |
| By: |
Michael Dunn, Chris Halsall |
| Format: |
Electronic book text |
| List price:
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£38.39 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470443812 |
| ISBN 13: |
9780470443811 |
| Publisher: |
JOHN WILEY & SONS INC |
| Pub. date: |
17 February, 2009 |
| Pages: |
272 |
| Illustrations: |
Tables: 1 B&W, 0 Color; Exhibits: 74 B&W, 0 Color |
| Publication: |
US |
| Imprint: |
Jossey-Bass Inc.,U.S. |
| Returns: |
Non-returnable |
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