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Item Details
Title: SPECIAL EVENTS
A NEW GENERATION AND THE NEXT FRONTIER
By: Joe Goldblatt
Format: Hardback

List price: £174.99


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ISBN 10: 047044987X
ISBN 13: 9780470449875
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 2 November, 2010
Edition: 6th Revised edition
Series: The Wiley Event Management Series
Pages: 576
Description: This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field.
Synopsis: This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events financial, quality, environmental and other strategic outcomes.
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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