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Item Details
| Title:
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RESPONSIBLE BUSINESS - HOW TO MANAGE A CSR STRATEGY SUCCESSFULLY
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| By: |
Manfred Pohl, Nick Tolhurst |
| Format: |
Hardback |
| List price:
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£26.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470712422 |
| ISBN 13: |
9780470712429 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
26 March, 2010 |
| Pages: |
368 |
| Description: |
An easy to use, jargon free manual to running a CSR strategy inreal business. Research by communications group BT found that nearly half ofyoung professionals would turn away from an employer that lackedgood corporate social responsibility policies. Many of theworld s leading organisations (e. |
| Synopsis: |
Corporate Social Responsibility, Sustainability and CorporateCitizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providinginformation on all aspects of the CSR process. This highlyaccessible book is full of insights from those responsible forimplementing CSR strategy inside companies whether as CSRmanagers or at top management level with coverage of allthe important aspects of CSR from what a sustainabilitymanager's job involves, how to handle stakeholder dialogue, supplychain management to auditing, CSR and the law, and communicatingCSR. Divided into bite-size easy-to-read chapters complete withpractical checklists or "dos and don'ts", ResponsibleBusiness provides perspectives across differentindustries and sectors from running micro-finance at aninternational banking group to CSR in small companies as well aspersonal insights into a CSR manager's role in the automotivesector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in thecorporate trenches, honed by managers driving CSR beyond academicideal to practical workplace results.This new book from Europe'sICCA has it all in one place. A brilliant display of actualcorporate accomplishments, workable tools, and organisationalwork-around strategies. Real stuff by real professionals." William C. Frederick, author of Corporation, Be Good!The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication andbeyond is vital to the field of CSR, as well as to theinterdisciplinary fields and sectors that it affects in the privatesector, public sector and civil society. I suggest this book becomerequired reading for each sector." Mark C. Donfried, Director and Founder, Institute forCultural Diplomacy |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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