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Item Details
Title: BEHAVIOURAL FINANCE FOR PRIVATE BANKING
By: Thorsten Hens, Kremena Bachmann
Format: Hardback

List price: £57.50


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0470779993
ISBN 13: 9780470779996
Publisher: JOHN WILEY AND SONS LTD
Pub. date: 12 December, 2008
Series: Wiley Finance Series
Pages: 274
Description: Behavioural Finance for Private Banking focuses on the set up of a structured wealth management process that enables advisors to derive a tailored asset allocation that matches with the individual needs and preferences of their clients.
Synopsis: A complete framework for applications of behavioral finance in private banking, Behavioural Finance for Private Banking considers client needs specific to private banking like personal circumstances, objectives, and attitude to risk. This book includes the theoretical foundations of investment decision-making, an introduction to behavioral biases, an explanation of cultural differences in global business, a guide to asset allocation over the life cycle of the investment, and several case studies to illustrate how can be applied. A must-read for anyone in private banking, this book demonstrates how to satisfy client needs.
Illustrations: Illustrations
Publication: UK
Imprint: John Wiley & Sons Ltd
Returns: Returnable
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