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Item Details
| Title:
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TOURISM MANAGEMENT
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| By: |
David Weaver, Laura Lawton |
| Format: |
Paperback |
| List price:
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£73.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0470820225 |
| ISBN 13: |
9780470820223 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
27 November, 2009 |
| Edition: |
4th Revised edition |
| Pages: |
432 |
| Description: |
Tourism Management, Fourth Edition, builds upon the strength of the previous editions by introducing students to the complexities of the tourism system. The fourth edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions. |
| Synopsis: |
Tourism is increasingly widespread and complex, and sophisticated and adaptive management is therefore required to realise its full potential as a positive and sustainable economic, ecological, social and cultural force. This textbook gives students an introductory exposure to tourism that provides a foundation for further informed engagement with the sector, first in the remainder of their tertiary studies and then in their capacity as managers. This fourth edition has been updated with recent industry and research developments and retains the thoroughness of content and application that had been established in the previous editions. The twelve chapters in this book have been carefully arranged so that together they constitute a logical and sequential introductory tourism management subject that can be delivered over the course of a normal university semester. |
| Illustrations: |
Illustrations, maps |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Non-returnable |
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