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Item Details
| Title:
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BEYOND THE FAMILIAR
LONG-TERM GROWTH THROUGH CUSTOMER FOCUS AND INNOVATION |
| By: |
Patrick Barwise, Sean Meehan |
| Format: |
Hardback |
| List price:
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£19.99 |
| Our price: |
£17.99 |
| Discount: |
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| You save:
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£2.00 |
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| ISBN 10: |
0470976314 |
| ISBN 13: |
9780470976319 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
11 March, 2011 |
| Pages: |
184 |
| Description: |
Long term growth is closer than you think Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. |
| Synopsis: |
Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve this. The authors identify five key steps using their framework for success: * Offer a clear, relevant customer promise * Build customer trust by reliably delivering that promise *Continuously improve the promise, while still reliably delivering it * Drive the market by innovating beyond the familiar * Support all this with an open organization that promotes frank discussion based on clear facts and market feedback. Above all the book runs counter to the fashionable claim that the starting-point for business success should be to find a 'blue-sky', 'out-of-the-box' breakthrough innovation.Barwise and Meehan use many compelling cases to illustrate how managers can find ways within their existing network and organization to achieve long term growth. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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