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Item Details
| Title:
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IDEAWISE
HOW TO TRANSFORM YOUR IDEAS INTO TOMORROW'S INNOVATIONS |
| By: |
Steve Rivkin, Fraser P. Seitel |
| Format: |
Hardback |
| List price:
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£35.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471129569 |
| ISBN 13: |
9780471129561 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
8 March, 2002 |
| Pages: |
240 |
| Description: |
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. |
| Synopsis: |
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more. |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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