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Item Details
| Title:
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A BRANDED WORLD
ADVENTURES IN PUBLIC RELATIONS AND THE CREATION OF SUPERBRANDS |
| By: |
M. Levine |
| Format: |
Hardback |
| List price:
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£20.95 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0471263664 |
| ISBN 13: |
9780471263661 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
7 April, 2003 |
| Pages: |
260 |
| Description: |
Offers advice on the art of PR and branding. By creating a fictional product and using it as a branding template throughout, this work explores the many facets of PR in the branding process, including packaging, damage control, and e branding. It also includes examples of successful and unsuccessful branding campaigns. |
| Synopsis: |
The head of a celebrity public relations firm offers expert advice on the art of PR and branding. In "A Branded World", renowned celebrity publicist and bestselling author Michael Levine explores the fascinating and complex world of branding. He explores the many facets of PR in the branding process, including packaging, damage control, and e branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive guide to branding. Michael Levine (Los Angeles, CA) has represented hundreds of major name celebrities as head of a prominent public relations firm with offices in Los Angeles, New York, Washington, D.C., and London. His client list includes Janet Jackson, Fleetwood Mac, and Reebok, among others. His essays have appeared in "USA Today", the "National Review", the "Los Angeles Times", and "The New York Times". |
| Publication: |
US |
| Imprint: |
John Wiley & Sons Inc |
| Returns: |
Returnable |
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