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Item Details
| Title:
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CREATING AND CAPTURING VALUE
PERSPECTIVES AND CASES ON ELECTRONIC COMMERCE |
| By: |
Garth Saloner, A.Michael Spence |
| Format: |
Hardback |
| List price:
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£189.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471410152 |
| ISBN 13: |
9780471410157 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
29 October, 2001 |
| Pages: |
608 |
| Description: |
This text is divided into two parts, both containing information about technologies, firms, strategies and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners. |
| Synopsis: |
The Stanford cases are written from the perspective of Silicon Valley, the heart of the e--commerce revolution. Authors are very involved in e--commerce companies, providing exceptional real world application and relevance. |
| Illustrations: |
Ill. |
| Publication: |
US |
| Imprint: |
John Wiley and Sons (WIE) |
| Returns: |
Returnable |
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