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Item Details
| Title:
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DATA WAREHOUSING
THE ROUTE TO MASS CUSTOMISATION |
| By: |
Sean Kelly |
| Format: |
Paperback |
| List price:
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£55.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0471963283 |
| ISBN 13: |
9780471963288 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 March, 1996 |
| Pages: |
224 |
| Description: |
Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. |
| Synopsis: |
Though companies have amassed an enormous amount of data, they havena t always been able to use it because it is unstructured, unintegrated, or polluted. This book shows how to transform this vast pool of data into information of strategic significance. Taking up where database marketing leaves off, it offers practical ideas for businesses to realize staggering response rates from mailings, focused marketing campaigns, and more. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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