| Title:
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INFORMATION, ORGANIZATION AND MANAGEMENT
EXPANDING MARKETS AND CORPORATE BOUNDARIES |
| By: |
Rolf Wigand, Arnold Picot, Ralf Reichwald |
| Format: |
Hardback |
| List price:
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£63.95 |
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| ISBN 10: |
0471964549 |
| ISBN 13: |
9780471964544 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
19 June, 1997 |
| Series: |
Wiley Series in Information Systems |
| Pages: |
472 |
| Description: |
Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. |
| Synopsis: |
Amidst the accelerating change of an increasingly competitive global market, Information, Organization and Management demonstrates how business success in the global market place depends upon products and services rich in variety, value and instantly responsive to customer needs. This strengthening of the buyera s position has turned customer service into an important decisive factor for a corporationa s market success. Competitive strategies must therefore re--evaluate the business--management goals of flexibility, time, quality and cost. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |