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Item Details
| Title:
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CREATIVE STRATEGY IN ADVERTISING
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| By: |
Bonnie Drewniany |
| Format: |
Paperback |
| List price:
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£67.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0495096202 |
| ISBN 13: |
9780495096207 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
23 May, 2007 |
| Edition: |
9 Rev ed |
| Pages: |
336 |
| Description: |
Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies. |
| Synopsis: |
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies. |
| Illustrations: |
Illustrations |
| Returns: |
Returnable |
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