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Item Details
| Title:
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TIME FOR A MODEL CHANGE
RE-ENGINEERING THE GLOBAL AUTOMOTIVE INDUSTRY |
| By: |
Graeme P. Maxton, John Wormald |
| Format: |
Electronic book text |
| List price:
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£135.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
051148853X |
| ISBN 13: |
9780511488535 |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
22 September, 2009 |
| Description: |
Examines the automotive industry, making recommendations for change and improved industry performance. |
| Synopsis: |
The automotive industry ranks among the most significant business phenomena of the 20th century and remains vitally important today, accounting for almost 11% of the GDP of North America, Europe and Japan and one in nine jobs. In economic and social terms alike, its products have had a fundamental impact on modern society - for better and worse. Yet the industry has found it hard to adjust to recent challenges and is no longer much valued by the capital markets. It is riven with internal contradictions that inhibit reform, and faces a stark choice between years of strife or radical change. This book is a wake-up call for those who work in the automotive business. It highlights the challenges and opportunities that exist for managers, legislators, financial institutions and potential industry entrants. Most of all, it gives us all cause to reflect on the value of our mobility, today and tomorrow. |
| Illustrations: |
1 b/w illus. |
| Publication: |
UK |
| Imprint: |
Cambridge University Press (Virtual Publishing) |
| Returns: |
Non-returnable |
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