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Item Details
| Title:
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TECHNOLOGICAL INNOVATION
OVERSIGHTS AND FORESIGHTS |
| By: |
Raghu Garud (Editor), Praveen Rattan Nayyar (Editor), Zur Baruch Shapira (Editor) |
| Format: |
Electronic book text |
| List price:
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£102.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0511896611 |
| ISBN 13: |
9780511896613 |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
7 October, 2011 |
| Description: |
This book explores how technological management can adapt and succeed in a world of inevitable oversights and foresights. |
| Synopsis: |
The capacity for technology businesses to grow and change with the times is linked to how they develop and market technological innovations. Despite the importance of technological changes for corporate vitality, there are documented instances of corporations failing to capitalize on technological opportunities. Innovation outcome is contingent upon a match between a firm's internal capabilities and its external environments, even as innovation activities are complex and constrained. How can the slim odds of success be enhanced? Technological Innovation analyses why companies choose certain new technologies, from a technological, economic and institutional perspective. Based upon multidisciplinary research on technological choice, the book bridges research and practice. |
| Illustrations: |
26 b/w illus. 16 tables |
| Publication: |
UK |
| Imprint: |
Cambridge University Press (Virtual Publishing) |
| Returns: |
Non-returnable |
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