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Item Details
Title:
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THE NEW TYPOGRAPHY
THE FIRST ENGLISH TRANSLATION OF THE REVOLUTIONARY 1928 DOCUMENT |
By: |
Jan Tschichold, Robin Kinross, Ruari McLean (Trans) |
Format: |
Hardback |
List price:
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£47.95 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0520071468 |
ISBN 13: |
9780520071469 |
Publisher: |
UNIVERSITY OF CALIFORNIA PRESS |
Pub. date: |
27 October, 1995 |
Series: |
Weimar & Now: German Cultural Criticism v. 8 |
Pages: |
280 |
Translated from: |
German |
Description: |
Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, this title is suitable for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. |
Synopsis: |
Since its initial publication in Berlin in 1928, Jan Tschichold's "The New Typography" has been recognized as the definitive treatise on book and graphic design in the machine age. At once a key theoretical document of Central European modernism between the world wars and an invaluable source of working principles for the practicing designer, this classic work enjoys the reputation among book artists that Le Corbusier's "Toward a New Architecture" has long held among architects. The book's legendary renown is certain to increase with the long-overdue appearance of this first English translation, published in a form that reflects Tschichold's original typography and design. Ranging from theoretical discussions of typography in the age of photography and mechanical standardization to practical considerations in the design of business forms, "The New Typography" remains essential reading for designers, art historians, and all those concerned with the evolution of visual communication in the twentieth century. |
Illustrations: |
110 b/w illustrations, 38 three-color illustrations |
Publication: |
US |
Imprint: |
University of California Press |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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