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Item Details
Title: MASS CULTURE AND MODERNISM IN EGYPT
By: Walter Armbrust
Format: Hardback

List price: £95.00
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ISBN 10: 0521481473
ISBN 13: 9780521481472
Availability: Usually dispatched within 1-3 weeks.
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Publisher: CAMBRIDGE UNIVERSITY PRESS
Pub. date: 28 July, 1996
Series: Cambridge Studies in Social and Cultural Anthropology No. 102
Pages: 292
Description: A study of popular culture and the representation of modern life in Egypt.
Synopsis: This study of Egyptian popular culture provides fresh and vital insights into the long struggle of modern Egypt to define its identity. Armbrust examines Egyptian television, recorded music, the press, and the cinema. These popular media have broken radically with cultural icons of Egypt's past, while offering ordinary people a way of coming to terms with the clashing values of nationalism, modernity, and Arab classicism. However, since the 1970s, popular culture has also become a subject of controversy. The delicate balance between conservative nationalist imagery and a modernist ethic has been increasingly put in question by producers and consumers of the media, reflecting a sense that the representations of modernity do not reflect the experience of Egyptians.
Illustrations: 15 b/w illus. 1 table
Publication: UK
Imprint: Cambridge University Press
Returns: Returnable
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