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Item Details
Title: PUBLIC OPINION
MEASURING THE AMERICAN MIND
By: Barbara A. Bardes, Robert Oldendick
Format: Paperback

List price: £32.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0534560431
ISBN 13: 9780534560430
Publisher: CENGAGE LEARNING, INC
Pub. date: 24 August, 1999
Pages: 350
Description: Exploring the formation, variation, and impact of public opinion, this book offers a comprehensive study of the field, looking at the methods and politics of polling, the history of public opinion, and the current state of public opinion in the late 1990s.
Synopsis: In PUBLIC OPINION: MEASURING THE AMERICAN MIND, Barbara Bardes, co-authors of the best selling, AMERICAN GOVERNMENT AND POLITICS TODAY and Robert Oldendick explore the formation, variation, and impact of public opinion. In addition, the authors devote Part Two to the issues and methods of polling, including polling in political campaigns and the goals of organizations that commission and conduct polls. With a discussion of the history of public opinion, as well as an analysis of the public's views on a range of current issues, this text offers a comprehensive study of the field.
Illustrations: Illustrations
Publication: US
Imprint: Wadsworth Publishing Co Inc
Returns: Non-returnable
Some other items by this author:
AMERICAN GOVERNMENT AND POLITICS TODAY
AMERICAN GOVERNMENT AND POLITICS TODAY (HB)
AMERICAN GOVERNMENT AND POLITICS TODAY (HB)
AMERICAN GOVERNMENT AND POLITICS TODAY (HB)
AMERICAN GOVERNMENT AND POLITICS TODAY (HB)
AMERICAN GOVERNMENT AND POLITICS TODAY (HB)
AMERICAN GOVERNMENT AND POLITICS TODAY (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY 2009-2010 (PB)
AMERICAN GOVERNMENT AND POLITICS TODAY, NO SEPERATE POLICY CHAPTERS VERSION (PB)
CENGAGE ADVANTAGE BOOKS: AMERICAN GOVERMENT AND POLITICS TODAY (PB)
CENGAGE ADVANTAGE BOOKS: AMERICAN GOVERNMENT AND POLITICS TODAY, BRIEF EDITION, 2014-2015 (WITH COURSEMATE PRINTED ACCESS CARD)
DECLARATIONS OF INDEPENDENCE (HB)
PUBLIC OPINION
PUBLIC OPINION (HB)
PUBLIC OPINION (PB)
PUBLIC OPINION (PB)
THINKING ABOUT PUBLIC POLICY (CD)
THINKING ABOUT PUBLIC POLICY (PB)

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