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Item Details
| Title:
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PUBLIC OPINION
MEASURING THE AMERICAN MIND |
| By: |
Barbara A. Bardes, Robert Oldendick |
| Format: |
Paperback |

| List price:
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£32.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0534560431 |
| ISBN 13: |
9780534560430 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
24 August, 1999 |
| Pages: |
350 |
| Description: |
Exploring the formation, variation, and impact of public opinion, this book offers a comprehensive study of the field, looking at the methods and politics of polling, the history of public opinion, and the current state of public opinion in the late 1990s. |
| Synopsis: |
In PUBLIC OPINION: MEASURING THE AMERICAN MIND, Barbara Bardes, co-authors of the best selling, AMERICAN GOVERNMENT AND POLITICS TODAY and Robert Oldendick explore the formation, variation, and impact of public opinion. In addition, the authors devote Part Two to the issues and methods of polling, including polling in political campaigns and the goals of organizations that commission and conduct polls. With a discussion of the history of public opinion, as well as an analysis of the public's views on a range of current issues, this text offers a comprehensive study of the field. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Wadsworth Publishing Co Inc |
| Returns: |
Non-returnable |
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