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Item Details
| Title:
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SPORTS AND ENTERTAINMENT MARKETING
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| By: |
Ken Kaser, Dotty Oelkers |
| Format: |
Paperback |
| List price:
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£45.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0538445157 |
| ISBN 13: |
9780538445153 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
29 March, 2007 |
| Edition: |
International Edition |
| Pages: |
432 |
| Description: |
Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. |
| Synopsis: |
SPORTS AND ENTERTAINMENT MARKETING 3E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process. |
| Publication: |
US |
| Imprint: |
South Western Educational Publishing |
| Returns: |
Returnable |
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