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Item Details
Title: E-BUSINESS
By: Gary P. Schneider
Format: Paperback

List price: £57.99


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ISBN 10: 0538469250
ISBN 13: 9780538469258
Publisher: CENGAGE LEARNING, INC
Pub. date: 15 August, 2010
Edition: Internation Edition of 9th Revised ed
Pages: 680
Description: Presents students with an understanding of the dynamics of E-Business industry. This title delivers comprehensive coverage of the online technologies and trends and their influence on the electronic commerce marketplace.
Synopsis: E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
Publication: US
Imprint: South-Western
Returns: Non-returnable
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