THE MORAL MOLECULE by Paul J. Zak ( 9780552164610 ) - Books & Audio Books at Pickabook.co.uk

Item Details

Title:

THE MORAL MOLECULE
THE NEW SCIENCE OF WHAT MAKES US GOOD OR EVIL

By:

Paul J. Zak

Format:

Paperback

List price:

£15.99

Our price:

£11.67

Discount:

27% off

You save:

£4.32

ISBN 10:

0552164615

ISBN 13:

9780552164610

Availability:

Usually dispatched within 1-2 days.

Delivery rates

Stock:

Currently 1item in stock

Publisher:

TRANSWORLD PUBLISHERS LTD

Pub. date:

1 February, 2013

Pages:

304

Description:

What if there was a master control for human behaviour? The author and his team has discovered just such a master switch: a molecule in the human brain. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do.

Synopsis:

Human beings can be so compassionate. They can also be shockingly cruel. What if there was a master control for human behaviour? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch: a molecule in the human brain. Zak's colleagues call him Dr Love. They also call him the vampire economist. He and his research team have travelled from his laboratory in California to the jungles of Papua new Guinea via a summer garden in Devon, taking blood from people as they attend a wedding, make decisions with money, play football on the field, even jump from an aeroplane. Their experiments to measure a chemical in the bloodstream called oxytocin reveal the answers to those mysteries about why we make the decisions we do: why we are sometimes rational, at other times irrational; why men cheat more than women; how the moral molecule operates in the market place, and most importantly, once we understand the moral molecule, how we can consciously use it to make our lives better.

Publication:

Imprint:

Corgi Books

Returns:

Returnable

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