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Item Details
| Title:
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HOW TO PREPARE A MARKETING PLAN 5TH EDITION
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| By: |
John Stapleton, M. J. Thomas, Michael J. Thomas |
| Format: |
Hardback |
| List price:
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£55.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0566077841 |
| ISBN 13: |
9780566077845 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 November, 1997 |
| Edition: |
5th Revised edition |
| Pages: |
352 |
| Description: |
Marketing today is more a management style and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix. |
| Synopsis: |
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR. |
| Illustrations: |
index |
| Publication: |
UK |
| Imprint: |
Gower Publishing Ltd |
| Returns: |
Non-returnable |
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