Visit our new collection website
www.collectionsforschool.co.uk
SCHOOL BOOKS
KEY STAGES
BEST SELLERS
BOOK AWARDS
NEW FICTION
HOME
FURTHER EDUCATION
SECONDARY
PRIMARY
COLLECTIONS
VIEW BASKET
CHECK-OUT
MY ACCOUNT
HELP
Title / ISBN13
ISBN / EAN
Author
Publisher
Series
Category
Email:
Subscribe to news & offers:
Need assistance?
Log In/Register
CATEGORY BROWSE
Arts
Agriculture
Biography
Business
Children's
Computing
Earth Sciences
Economics
Educational
Engineering
English Language Teaching (ELT)
Environment
Family
Fiction
Finance
Geography
Home
Humanities
Industry
Information
Information Technology
Interdisciplinary Subjects
Language
Law
Leisure Interests
Literature
Mathematics
Medicine
Planning
Practical Interests
Reference
Science
Social Sciences
Sport
Technology
Travel
Veterinary Science
ABOUT US
About Us
Contact Us
Terms & Conditions
Item Details
Title:
MARKETING PLANNING FOR THE PHARMACEUTICAL INDUSTRY
By:
John Lidstone, Janice MacLennan
Format:
Hardback
List price:
£145.00
Our price:
£130.50
Discount:
10
% off
You save:
£14.50
ISBN 10:
0566081121
ISBN 13:
9780566081125
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
19 April, 1999
Edition:
2nd Revised edition
Pages:
168
Description:
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.
Synopsis:
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years.Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Illustrations:
list, tables, glossary
Publication:
UK
Imprint:
Gower Publishing Ltd
Returns:
Returnable
Some other items by this author:
A FAMILY IN WARTIME (HB)
BRAND PLANNING FOR THE PHARMACEUTICAL INDUSTRY
BRAND PLANNING FOR THE PHARMACEUTICAL INDUSTRY
BRAND PLANNING FOR THE PHARMACEUTICAL INDUSTRY (HB)
BRAND PLANNING FOR THE PHARMACEUTICAL INDUSTRY (PB)
COACHING AND MENTORING (HB)
CULTURAL ISSUES OF OUR TIME (PB)
DEVELOPMENTS AND DIRECTIONS IN GEOGRAPHICAL EDUCATION
DEVELOPMENTS AND DIRECTIONS IN GEOGRAPHICAL EDUCATION (HB)
GEOGRAPHICAL EDUCATION IN A CHANGING WORLD (HB)
GEOGRAPHICAL EDUCATION IN A CHANGING WORLD (PB)
GREEN DOESN'T ALWAYS MEAN GO!
HOW DID YOU KNOW ALL THESE PEOPLE? (PB)
INTERNATIONAL PERSPECTIVES ON NATURAL DISASTERS
INTERNATIONAL PERSPECTIVES ON NATURAL DISASTERS: OCCURRENCE, MITIGATION, AND CONSEQUENCES
INTERNATIONAL PERSPECTIVES ON TEACHING ABOUT HAZARDS AND DISASTERS
INTERNATIONAL PERSPECTIVES ON TEACHING ABOUT HAZARDS AND DISASTERS (HB)
MOTIVATING YOUR SALES FORCE (HB)
MOTIVATING YOUR SALES FORCE (PB)
NEGOTIATING PROFITABLE SALES (PB)
PRESENTATION PLANNING AND MEDIA RELATIONS FOR THE PHARMACEUTICAL INDUSTRY
SEX EDUCATION OR INDOCTRINATION?
THE CHALLENGES OF GLOBALIZATION (PB)
THE PERFECT COACH
THE PERFECT COACH
THE PERFECT COACH
THE PERFECT GIFT (CD)
THE ROUTEMASTER POCKET-BOOK (HB)
TOP SELLERS IN THIS CATEGORY
The Social Business Imperative
(Paperback)
By:
Clara Shih
Pearson Education (US)
Our Price :
£5.55
Fanatical Prospecting
(Hardback)
By:
Jeb Blount, Mike Weinberg (Foreword)
John Wiley & Sons Inc
Our Price :
£16.06
Predictable Revenue
(Paperback)
By:
Aaron Ross, Marylou Tyler
Pebblestorm
Our Price :
£10.76
You Can't Teach a Kid to Ride a Bike at a Seminar: Sandler Training's 7-Step System for Successful Selling
(Hardback)
By:
David Sandler, David Mattson
McGraw-Hill Education - Europe
Our Price :
£18.97
The Sales Acceleration Formula
(Hardback)
By:
Mark Roberge
John Wiley & Sons Inc
Our Price :
£15.33
BROWSE FOR BOOKS IN RELATED CATEGORIES
ECONOMICS, FINANCE, BUSINESS AND INDUSTRY
business & management
sales & marketing
sales & marketing management
Information provided by
www.pickabook.co.uk
SHOPPING BASKET
Your basket is empty
Total Items:
0
Tweet this!
Stumble Upon
Blogger
Delicious
Digg
Facebook
AddThis
NEW
Ramadan and Eid al-Fitr
By:
SARA KHAN
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
Learning
That''s My Story!: Drama for Confidence, Communication and C...
By:
ADAM POWER-ANNAND
The ability to communicate is an essential life skill for all children, underpinning their confidence, personal and social wellbeing, and sense of self.
Learning
Power of 2
By:
DAVID JOSEPH SHARP
Learning
Reading Lessons
By:
CAROL ATHERTON
Easter
Greg the Sausage Roll: Egg-cellent Easter Adventure
By:
MARK HOYLE
Easter
Dear Easter Bunny
By:
MAXINE LEE-MACKIE
Easter
We''re Going on an Egg Hunt
By:
GOLDIE HAWK
Picture Book
Bowerbird
By:
JULIA DONALDSON
Picture Book
Mummy and Me
By:
LYDIA BRIGHT