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Item Details
| Title:
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MARKETING ETHICS
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| By: |
George G. Brenkert |
| Format: |
Hardback |
| List price:
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£81.95 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0631214224 |
| ISBN 13: |
9780631214229 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 February, 2008 |
| Series: |
Wiley Desktop Editions |
| Pages: |
272 |
| Description: |
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. |
| Synopsis: |
Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Wiley-Blackwell (an imprint of John Wiley & Sons Ltd) |
| Returns: |
Returnable |
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