 |
|
|
Item Details
| Title:
|
SHAKESPEARE, EINSTEIN, AND THE BOTTOM LINE
THE MARKETING OF HIGHER EDUCATION |
| By: |
David L. Kirp, Elizabeth Popp Berman, Jeffrey T. Holman |
| Format: |
Hardback |
| List price:
|
£39.95 |
|
We believe that this item is permanently unavailable, and so we cannot source
it.
|
|
|
|
|
|
| ISBN 10: |
0674011465 |
| ISBN 13: |
9780674011465 |
| Publisher: |
HARVARD UNIVERSITY PRESS |
| Pub. date: |
30 November, 2003 |
| Pages: |
336 |
| Description: |
Kirp looks at a powerful trend in academic life in the USA - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success. |
| Synopsis: |
How can you turn an English department into a revenue centre? How do you grade students if they are "customers" you must please? How do you keep industry from dictating a university's research agenda? What happens when the life of the mind meets the bottom line? Wry and insightful, this book takes us on a cross-country tour of the most powerful trend in academic life today - the rise of business values and the belief that efficiency, immediate practical usefulness and marketplace triumph are the best measures of a university's success. Author David Kirp relates stories of marketing incursions into places as diverse as New York University's philiosophy department and the University of Virginia's business school, the high-minded University of Chicago and for-profit DeVry Univerity. He describes how universities "brand" themselves for greater appeal in the competition for top students; how academic superstars are wooed at outsized salaries to boost an institution's visibility and prestige; how taxpayer-supported academic research gets turned into profitable patents and ideas get sold to the highest bidder; and how the liberal arts shrink under the pressure to be self-supporting.Far from doctrinaire, Kirp believes there's a place for the market - but the market must be kept in its place. While skewering Philistinism, he admires the entrepreneurial energy that has invigorated academe's dreary precincts. And finally, he issues a challenge to those who decry the ascent of market values: given the plight of higher education, what is the alternative? |
| Publication: |
US |
| Imprint: |
Harvard University Press |
| Returns: |
Returnable |
|
|
|
 |
|
|
|
|
|
No Cheese, Please!
A fun picture book for children with food allergies - full of friendship and super-cute characters!Little Mo the mouse is having a birthday party.
|
My Brother Is a Superhero
Luke is massively annoyed about this, but when Zack is kidnapped by his arch-nemesis, Luke and his friends have only five days to find him and save the world...
|
|
|
|
|