ADVERTISING AND A DEMOCRATIC PRESS by C. Edwin Baker ( 9780691604930 )

Item Details

Title:

ADVERTISING AND A DEMOCRATIC PRESS

By:

C. Edwin Baker

Format:

Paperback

List price:

£32.00

Our price:

£25.60

Discount:

20% off

You save:

£6.40

ISBN 10:

0691604932

ISBN 13:

9780691604930

Availability:

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Stock:

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Publisher:

PRINCETON UNIVERSITY PRESS

Pub. date:

1 July, 2014

Series:

Princeton Legacy Library

Pages:

216

Synopsis:

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.Originally published in 1994.The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Publication:

Imprint:

Princeton University Press

Returns:

Returnable

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