Title:
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BOOKS FOR SALE
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By: |
Giles Mandelbrote |
Format: |
Hardback |
List price:
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£25.00 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
0712350853 |
ISBN 13: |
9780712350853 |
Publisher: |
THE BRITISH LIBRARY PUBLISHING DIVISION |
Pub. date: |
1 December, 2009 |
Series: |
Publishing Pathways |
Pages: |
256 |
Description: |
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. This book includes essays that explore various practices ranging from earliest book advertisements in the 15th century to selling books online in the 21. |
Synopsis: |
Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. The essays in this book explore a wide variety of practices ranging from the earliest book advertisements in the fifteenth century to selling books online in the twenty-first. |
Illustrations: |
Illustrations, maps |
Returns: |
Returnable |